Choose the failure you want to control

Priority Tray tends to help when Flatter mat tends to help when
Spills The cargo is wet or leaky and the tray seals the floor edge. The load is dry and coverage matters more than a raised rim.
Seat changes The tray is shaped for the exact seat state. The floor is often folded, rolled, or reconfigured.
Cleaning The tray can be removed and rinsed safely. A light, flexible mat is easier to lift and shake.
Fit Wheel wells and trim match the molded profile. The product permits safe trimming without losing control.

The Google comparison row had three impressions and no clicks over 90 days. Use that as a small demand signal, not a ranking forecast. The important question is the mess, not the product label.

Limits

No tray or mat was tested. This does not establish leakproofing, odor resistance, crash performance, or compatibility with a specific SUV.